Accountants Marketing: To those Beyond Help By Patrick McLoughlin Incompetence comes in different shapes and sizes.  If you asked me to prepare a set of accounts I wouldn’t know where to start. So why should an accountant know how to grow their practice?  Unless you have had some experience or… read more →

By Patrick McLoughlin Ask your team what marketing means to them you’ll likely hear a range of different answers.  The website will get a mention, no doubt Social Media and branding will too. Somewhere further down the list you might just find attracting new clients. That’s the problem with marketing.… read more →

By Lee W. Frederiksen Accountants are accustomed to educating clients on a wide range of financial issues. But when it comes to expanding your business, it’s time to let consumers be the teachers. Here at Hinge, we think it’s important to listen to consumers. How do buyers choose accounting firms?… read more →

Accountancy Marketing Advice to Ignore By Patrick McLoughlin  The way your ideal clients choose their accountants and advisers has been transformed over the last ten years. Thanks to the internet, they can now check out their options to a degree that was unthinkable at the turn of the millennium. In… read more →

The New Science of Professional Services Marketing By Lee Frederiksen, Ph.D. Marketing is the single most important function within a modern professional services firm. When our marketing and branding firm, Hinge, was asked to collaborate on a revision of Mike Schultz’s and John Doerr’s classic book, Professional Services Marketing: How… read more →

  The Essentials: Social Media Marketing for Accountants By Patrick McLoughlin  Social media marketing for accountants has gone mainstream. Nowadays the majority of firms have some presence on Twitter, Linkedin or even Facebook. When done well, social media can deliver accountants and professional service firms substantial benefits. But setting up,… read more →

By Patrick McLoughlin This week I gathered our accountants marketing  managers together to ask them what most annoys business owners about their accountants. They speak to hundreds of businesses owners every week about their accountants.  They are the experts at asking the right questions to pinpoint their pains and problems.… read more →

By Max Alter, Videos For Accountants Let’s not beat about the bush: everyone is talking about video as a ‘must’.  Must-have, must-do, or else you’re a has-been.  Yet accountants seem to be uniquely immune to this kind of talk.  When you search online, there isn’t a video or thumbnail in… read more →

7 Secrets of Converting Prospect Meetings: Accountancy Marketing By Patrick McLoughlin Accountancy Marketing, for most firms, has one aim: arrange appointments with potential new clients. Yet most partners attending prospect meetings have little or no training on what to do, or say, once they are in front of the prospect.… read more →

By Patrick McLoughlin How easy would you find it to describe your ideal client? Most Partners I talk to really struggle; and it is not just the smaller firms either. A couple of years ago I met with the regional business development manager of a Top 10 firm. He was… read more →