Accountancy Marketing: Formula for Client Winning Testimonials By Patrick McLoughlin What’s the single most productive source of new clients for your accountancy practice?  If you are like the majority of firms it’s not the latest development in accountancy marketing: social media, apps or your website but good old fashioned referrals.… read more →

Accountancy Marketing: Client Winning Seminars By Shaz Nawaz When I first started running seminars and workshops, I thought about the numerous ones I’d attended and tried to work out what it was that made any of them stand out. You’ve got to spend either time or money – often both –… read more →

Accountants Marketing: 10 Best Books to Grow Your Practice – Part One By Patrick McLoughlin The biggest factor distinguishing fast growth firms from the rest is their ability to successfully win new business. And not any old new business, but the clients that gain the maximum benefit from the relationship:… read more →

Accountancy Marketing: Examples in Differentiation By Craig Baldwin Many of Patrick’s previous posts revolve around the idea of taking marketing, sales, and growth seriously in the professional service world. As someone who’s been the marketing director at a top US Xero partner firm in the States, I’m here to tell… read more →

Accountancy Marketing: Defeating Fee Pressure By Patrick McLoughlin High growth accountancy practices tend to have a number of traits in common. Most focus their attention on attracting a certain kind of client: the organisations they offer greatest value to.   If they can deliver something of value to their clients,… read more →

Marketing for Accountants – Why Your Prospects Switch Off By Patrick McLoughlin If you have case studies and testimonials on your website you probably know how successful they are by their number of page views. If you are looking for something online, you might search for reviews yourself. They convince… read more →

Accountants Websites: Delete Your Homepage and Start Again By Patrick McLoughlin This week’s blog is about more than your website. It’s about how you communicate with your clients and prospects and the feelings you generate. Let’s start by taking a look at your website. How many of the top 10… read more →

Want to get the word out about your firm? Research Shows It’s Time to Go on LinkedIn By Lee W. Frederikson, Ph.D. No matter what industry you’re in, the first step to making a sale is to connect buyers and sellers. After all, you can have a great product or service… read more →

Accountants Marketing: To those Beyond Help By Patrick McLoughlin Incompetence comes in different shapes and sizes.  If you asked me to prepare a set of accounts I wouldn’t know where to start. So why should an accountant know how to grow their practice?  Unless you have had some experience or… read more →

By Patrick McLoughlin Ask your team what marketing means to them you’ll likely hear a range of different answers.  The website will get a mention, no doubt Social Media and branding will too. Somewhere further down the list you might just find attracting new clients. That’s the problem with marketing.… read more →