I am delighted to welcome Helen Wilkie as this month’s guest blog writer.  Helen is the author of: ‘Make Your Words Count: a Short Painless Guide to Business Writing for Accountants’ as well as being an accomplished copywriter. ……………………………………………………. In marketing your accounting services today, your website plays a key… read more →

By Patrick McLoughlin The world of accountants marketing is ever changing. If you don’t already use video on your website consider this: I.T. giant Cisco Systems, predicts 90% of all internet traffic will be video in the next 3 years. People stay an average of two minutes longer on a… read more →

By Patrick McLoughlin There’s one thing good writers and good salespeople have in common: you don’t notice them. High achieving salespeople make sure you don’t feel you’re being sold to.  The most successful aren’t pushy.  They’re great listeners, not big talkers but.  When you do decide to buy you feel helped, not… read more →

Download Now Will Telemarketing Work For Your Firm? By Patrick McLoughlin You may wonder why I’m focusing on New Year’s resolutions in February.  Or perhaps, if you are attempting to recover after the January deadline it makes sense to you. Well as in most things in life, timing is key… read more →

  Download Now Will Telemarketing Work For Your Firm? Avoid Selling Accounting Services on Price By Patrick McLoughlin It doesn’t matter what you buy, if all the options look the same, then price is the only difference. Perhaps that explains why fees are so often the issue when accountants present… read more →

 By Patrick McLoughlin   If your potential clients don’t trust trust you, that’s all all they’ll ever be to you: potential clients. As Charles H. Green of Trusted Advisor Services puts it, “We are (usually) both seller and deliverer, and always the “expert.” The buyer buys us as well as the… read more →

Marketing Accountancy Services – Where to Start By Patrick McLoughlin Over 6 out of 10 partners I talk to turn down the offer of a free monthly “Practice Growth Tips Newsletter”.  The fact is the vast majority of accountants either “don’t do marketing” or aren’t very good at it. Lucky… read more →