Effective Accounting Marketing for Multi-Partner Firms By Patrick McLoughlin If there is more than one person involved in your firm’s marketing, this week’s blog is for you.  It looks at how you can overcome the most common reason marketing fails for multi-partner firms. To help explain the problem I’ll tell… read more →

Accounting Marketing: Why Buyers say No By Patrick McLoughlin This week’s blog comes hot on the heels of Dov Gordon’s guest blog of looking for a new accountant for his business. I have come across a great piece of research in Mike Schultz & John E. Doerr’s book: ‘Professional Services… read more →

It is a real pleasure to introduce this week’s guest blog writer: Steve Pipe.  Steve founded the ‘Added Value Network’ (AVN) the UK’s largest network of independent accountants.  He now lectures to accountants and their clients across Europe – and has become one of the UK’s most in-demand business speakers.… read more →

My business had been growing. I hired an operations manager. Changed my corporate structure. It was time to get more serious about the financial aspects of my business and find an accountant who would help me with it all.  So I went looking. I spoke to four accountants, and selected… read more →

By Patrick McLoughlin  We all know how difficult it is, for accountants marketing their services, to stand out in a crowded marketplace.  But if you can’t find a way of differentiating your offer, your clients and potential clients will.  The difference will be cost every time: lowest fee will always… read more →

I am delighted to introduce Ian Brodie as this month’s guest blog writer.  Ian is a specialist in helping  professional service firms attract and win more clients.  He was recently named as one of the Top Global Thought Leaders in Marketing and Sales by Top Sales World magazine:  Email’s Role… read more →

By Patrick McLoughlin This week’s blog looks at the big picture, the reason we are all in business in the first place:  How we can make more money to spend and invest in our futures.  It’s natural for accountants marketing to focus on winning new business.  But there’s an awful… read more →

By Patrick McLoughlin Referrals are without doubt the most successful type of sales leads accountancy marketing can deliver.  Their conversion rate offers you a massive advantage over outbound marketing leads (outbound marketing involves you reaching out to potential clients). Referrals work because they transfer trust and credibility, from the referrer,… read more →

Accountants Marketing: 5 Tips to Convert More Proposals You have just walked out of the second meeting with your prospective new client.  You have presented your proposal and they have told you they are impressed. They explain, naturally enough, that they would like to think about it and they will… read more →

 By Patrick McLoughlin It doesn’t matter how much you spend on marketing.  You might be generating great leads and meeting interested prospects.  But if you are making any of the mistakes listed below you are wasting too many opportunities. Selling Accounting Services – The Killer Mistakes  1)      Boring, Boring, Boring… read more →