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Marketing for Accountants

If you think marketing will grow your accountancy practice, there’s something you should know:

Most marketing for accountants,

Doesn’t Work.

And nobody seems to care! Accountants keep spending, “developing the brand” and “increasing awareness”, and marketing firms keep taking the money. And no one asks: “What did it generate for us in new fees?”

Your competitors seem perfectly happy to chase the vanity metrics of Twitter followers, LinkedIn connections, website visitors, even ‘leads’ generated.

There are just so many options available to spend the marketing budget: Social Media, SEO (Search Engine Optimisation), Public Relations, Email Marketing, Branding, Content, Pay Per Click, Tax Cards, Newsletters etc, etc. And that’s precisely what most firms do: spend money, not invest in a return in new business.

Return On Investment Marketing for Accountants

There’s only one way to find out what works for you: measure the new business revenue that activity generates. If you can’t forecast new business from your marketing, should you still be doing it?

Steve Pipe, according to LinkedIn, the world’s most highly rated adviser to the profession, explains marketing and sales for accountants like this:

“The whole point of marketing for accountants is to

get meetings with quality potential clients.

Sales is what happens during and after the meeting.”

Marketing for accountants fails because it’s disconnected from the process of attracting clients.

About YOU: The firms that get great results working with us.

And those that fail miserably.

The good news is there are plenty of business owners out there looking for a better service. But they’ll never be your clients unless you meet with them, understand their issues, and demonstrate the value you can bring.