“You were very focused on the type of clients that we were looking for and you took on board what we were asking for, rather than shoving us vast quantities of prospects that we weren't particularly interested or lots of contacts.
“The year is coming to an end and we have generated £55,000, so far, of decent clients. The type of clients that we were looking for.
"You have almost exactly doubled what the prediction/target was.”
Telemarketing for Accountants
The clients you chose to work with have a greater bearing on your income than your technical skills.
Attract clients through low fees, and they’ll leave you for someone even cheaper. You’ll work header for less and waste more time, and money, replacing them.
The clients that benefit most from your approach, and your work, pay you premium fees and stay with you longer. If you’re not meeting your perfect potential clients you’re wasting a lot of time and money.
To attract quality / high value clients they need to understand what makes you special. They need to understand the work you’re most proud of; how you’ve changed clients lives.
(If you’re struggling to answer those questions, maybe telemarketing isn’t right for your practice yet?)
If your telemarketing partner can’t differentiate you, they leave that to the client and the lowest fee usually wins.
Yet if your your marketing partner understands and articulates your strengths, you’re on track to highly profitable clients. Fees become a secondary issue as the value you bring soars.
If you don’t want to win work by undercutting competitors and your margins, your telemarketing agency needs to understand you. More than that they need to understand who benefits most from working with you.
Attract High Value Clients
Your time is precious. You’ve better ways to spend it than meeting prospects who’ve no interest in working with you.
That doesn’t mean you’ll convert every prospect we introduce you to. But, you will only meet with organisations that fit your agreed perfect client profile. Quality beats quantity, every time.
So you get to focus your energy on the contacts that really count, laying the foundations for high-quality, enduring relationships that are worth their weight in gold.
Telemarketing for Accountants – How the Process Works
First, we build a detailed profile of the kind of clients you want to attract along with clearly defined campaign revenue targets. This is matched against data from a variety of sources to build a shortlist that answers your criteria.
A4G’s involvement doesn’t stop there. With the best will in the world accountants often fail to convert promising meetings into new clients because proposals are not followed up effectively.
We can help you throughout the conversion process. We can prepare meeting agendas, chase prospects for decisions, whatever help you need to ensure these critical early days reach a rewarding conclusion.
Build Lasting, High Value Relationships
The majority of our clients have worked with other accountancy telemarketing companies and achieved patchy results at best. They tell us we produce unparalleled returns because our business model is built around their interests not ours.
If you sell accountancy services, find out your growth potential. For a bespoke proposal, outlining campaign revenue targets and fees,