Accountancy Marketing: Improving Profits with Auto Enrolment
By Karen Bennett
In 2012, the UK law on workplace pensions changed forever. By law, employers must now enrol their employees in a pension scheme and contribute towards that scheme. Every employer with at least one staff member now has new duties. These responsibilities include placing those employees who meet certain criteria into a workplace pension scheme where these employers, must also contribute towards their pension.
Employers are experiencing information overload when it comes to their new Auto Enrolment obligations. 1.2m small and micro businesses are set to start from June 2015. A large portion of these employers may lack the knowledge and resources to be able to process these Auto Enrolment tasks. Research by The Pensions Regulator reports that only 60% of employers due to stage between June – November 2015 have begun to plan for their Auto Enrolment duties, with a significant decline of 52% reported among employers due to stage in 2016.
Accountancy Marketing Opportunities
The big question remains, will you help your clients prepare for Auto Enrolment? Whether you are an accountant or a payroll professional, this change to the law will mean that your payroll clients may come to you for advice on the easiest way to comply. Auto Enrolment presents you with a unique opportunity to offer additional services to existing clients thus bringing in new business. If accountants decide they do not want to take on this kind work then they run the risk of losing business.
You need to take some time to consider the Auto Enrolment opportunity for your business. The Auto Enrolment platform presents a stepping stone to increase your turnover, acquire new clients and build stronger, lasting relationships with your client base. To achieve this increased revenue, it is essential that your payroll clients know that you are open for Auto Enrolment business. Make sure you have the correct tools and processes in place to streamline Auto Enrolment and increase profits. By taking the opportunity to identify payroll systems that reduce costs and resources and maintaining a strong level of best practice, then accountants will reap the rewards. It further provides a competitive edge over other accountants who refuse to provide Auto Enrolment as a service to their clients. Savvy accountants are already capitalising on Auto Enrolment and it has become a viable and profitable part of their practice.
Auto Enrolment Webinars
BrightPay has joined forces with Accounting for Growth (A4G) to help accountants with payroll clients. The Auto Enrolment webinars are specifically tailored to support accountants in processing Auto Enrolment efficiency.
On 24th March, A4G’s Patrick McLoughlin will present ‘Using Auto Enrolment to Attract Your Ideal Clients’ where he will give you practical and helpful tips to attract new clients. Patrick’s presentation will help you to avoid the fee bargainers and focus on the clients happy to pay premium fees for a premium service. Business owners are crying out for more information and help to comply with the legislation. You will never find a market more receptive to your support and services.
Paul Byrne from BrightPay will present ‘Embrace Auto Enrolment to Increase Profits.’ With the tsunami of Auto Enrolment staging dates ready to hit the UK’s small businesses, accountants are deliberating whether to embrace Auto Enrolment and whether it’s worth the time and effort. Discover how all bureaus can benefit financially from Auto Enrolment. Find out how and why Auto Enrolment should be a chargeable service.
Register now for our webinar to take the stress, hassle and pressure out of dealing with your payroll clients
Free Registration – Book your place here.
Written by Karen Bennett – BrightPay, Auto Enrolment software