By Patrick McLoughlin This week I have another 5 excellent, free accountancy marketing resources for you.  If you missed part one click on the link.  Number Six Vitberg LLC – Marketing Professional Services.  Alan Vitberg was an award winning Chief Marketing Officer for a Top 100, US accounting firm before setting… read more →

10 Great, Free Accountancy Marketing Resources – Part One By Patrick McLoughlin   This week’s blog is quite short.  I am directing you to 5 of the best free accountancy marketing resources on the internet so I don’t want to take up too much more of your time.  Number One… read more →

Accounting For Growth is pleased to welcome Alexander Clarke to the team.  He joined us as an Intern on the 2nd of July to focus on Online Marketing.   Alexander has previous Marketing experience through a work experience placement in London and volunteering as a Marketing Assistant for a local Children’s… read more →

By Patrick McLoughlin If a business owner was looking for a new accountant 20 years ago their options were limited.  They could either ask around for a recommendation or reach for the Yellow Pages.  If you can remember that far back, there really wasn’t much else available to them. The… read more →

Richard Woolley, our Senior Account Manager at A4G, knows more about why business owners leave their accountants than anyone else I know.  Every year he talks to thousands of them about their relationships with their accountants.  His job, and he is very good at it, is to unearth their concerns… read more →

By Patrick McLoughlin Accountancy marketing is often a costly, time-consuming business. This week I want to look at a quick, inexpensive way to strengthen client relationships, increase referrals and even help win more business. At A4G we talk to hundreds of business owners about their accountants every week.  So we… read more →

Accountancy Marketing:  Are you Putting People Off?  You Should Be By Patrick McLoughlin I am one of those very lucky people that love their work.  No two days are the same working in accountancy marketing.  The best part is telling a client we have smashed their revenue target.  I am… read more →

Accountants Websites: 15 Actionable Tips to Engage your Visitors By Patrick McLoughlin It’s estimated that 79% of your website visitors just scan-read your copy.  These tips will help you engage their attention.  1) Keep the main body of your copy in a single column.  More than one column of writing… read more →

By Patrick McLoughlin This week’s blog was supposed to be about something entirely different.  But, a strange conversation with a Marketing Partner a couple of days ago got me thinking. He explained that his marketing wasn’t about attracting new clients or even revenue.  Sadly, he is not alone.  I regularly… read more →

By Patrick McLoughlin I’ve been reading a great book on marketing professional services that I want to share with you.  It’s called ‘Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success’ it’s written by Mike Schultz and John Doerr.… read more →