Effective Accounting Marketing for Multi-Partner Firms By Patrick McLoughlin If there is more than one person involved in your firm’s marketing, this week’s blog is for you.  It looks at how you can overcome the most common reason marketing fails for multi-partner firms. To help explain the problem I’ll tell… read more →

Accounting Marketing: Why Buyers say No By Patrick McLoughlin This week’s blog comes hot on the heels of Dov Gordon’s guest blog of looking for a new accountant for his business. I have come across a great piece of research in Mike Schultz & John E. Doerr’s book: ‘Professional Services… read more →

It is a real pleasure to introduce this week’s guest blog writer: Steve Pipe.  Steve founded the ‘Added Value Network’ (AVN) the UK’s largest network of independent accountants.  He now lectures to accountants and their clients across Europe – and has become one of the UK’s most in-demand business speakers.… read more →

My business had been growing. I hired an operations manager. Changed my corporate structure. It was time to get more serious about the financial aspects of my business and find an accountant who would help me with it all.  So I went looking. I spoke to four accountants, and selected… read more →

By Patrick McLoughlin  We all know how difficult it is, for accountants marketing their services, to stand out in a crowded marketplace.  But if you can’t find a way of differentiating your offer, your clients and potential clients will.  The difference will be cost every time: lowest fee will always… read more →

 By Patrick McLoughlin   If your potential clients don’t trust trust you, that’s all all they’ll ever be to you: potential clients. As Charles H. Green of Trusted Advisor Services puts it, “We are (usually) both seller and deliverer, and always the “expert.” The buyer buys us as well as the… read more →

Marketing Accountancy Services – Where to Start By Patrick McLoughlin Over 6 out of 10 partners I talk to turn down the offer of a free monthly “Practice Growth Tips Newsletter”.  The fact is the vast majority of accountants either “don’t do marketing” or aren’t very good at it. Lucky… read more →