By Max Alter, Videos For Accountants Let’s not beat about the bush: everyone is talking about video as a ‘must’.  Must-have, must-do, or else you’re a has-been.  Yet accountants seem to be uniquely immune to this kind of talk.  When you search online, there isn’t a video or thumbnail in… read more →

7 Secrets of Converting Prospect Meetings: Accountancy Marketing By Patrick McLoughlin Accountancy Marketing, for most firms, has one aim: arrange appointments with potential new clients. Yet most partners attending prospect meetings have little or no training on what to do, or say, once they are in front of the prospect.… read more →

By Patrick McLoughlin How easy would you find it to describe your ideal client? Most Partners I talk to really struggle; and it is not just the smaller firms either. A couple of years ago I met with the regional business development manager of a Top 10 firm. He was… read more →

5 Most Dangerous Myths: Marketing for Accountants By Patrick McLoughlin  Myth Number One: All Clients want is the Cheapest Fee Possible Don’t confuse cost for value. If you struggle to explain what is special about your service, how it is better than your competitors, then naturally it will boil down… read more →

By Helen Wilkie  Last week I wrote a guest post about the value of being an author — not of an ebook, not of a “special report” but of a real, honest-to-goodness printed book. If you didn’t read that post you might want to check it out.  Some readers, though,… read more →

by Helen Wilkie  Marketing for Accountants: For Positioning, Promotion & Prestige, the Book Still Wins There’s never been a time that presented so many ways to consume information: websites, blogs, social media content, ebooks, online video, audio, slidecasts and more. Next week there might be others we haven’t even thought… read more →

By Patrick McLoughlin If you wanted to grow an accountancy practice twenty years ago, your options were limited.   Although you had a range of tools at hand, with the exception of ‘The Yellow Pages’ they all involved us, the seller, reaching out to the buyer: Outbound Marketing. Today the internet… read more →

Everybody’s Doing It (Content Marketing, That Is) By Jason Mlicki  It’s probably the hottest topic sweeping marketing these days — in fact, according to Google, global searches about content marketing grew a whooping 133% last year alone. Content Marketing Associations have sprung up in the U.K., U.S., Russia and Poland.… read more →

Accounting Marketing: Why some Firms Shouldn’t Bother By Patrick McLoughlin Now January is out of the way many Partners in the UK are focusing on growing their fee income.  But before you think about marketing, take a closer look at the services you offer and who you offer them to. … read more →

Accountants Marketing: Repulsive Clients & How to Avoid Them By Patrick McLoughlin Little beats the excitement of setting up your own business: deciding on the name, designing your website, knowing that success or failure is in your hands.   During the first year or so most of us are quite… read more →