How to differentiate your accountancy firm There’s so much written about how to differentiate accountancy firms.  But most of it is too shallow to help you stand apart from the crowd.  So here’s a deep dive into the problem, the cause and a clear plan to carve out your own… read more →

Accountants Marketing Part Two: Your About Us website page Last week, in the first part of this blog, I talked about how we relate, and are drawn to people that share our beliefs and values.  How our ideal clients are more than a set of statistics: industry sectors, turnover range,… read more →

Your website is making me sleepy This article ran in the AAT’s magazine: Accounting Technician in July 2017. To read more of Patrick’s articles in Accounting Technician just click on the links below:   To attract your ideal client, put yourself in their shoes Vanilla’s a killer, Marmite Rules in perfect… read more →

Accountants Websites: 6 Deadly Mistakes that Kill Growth By Patrick McLoughlin One of the major factors preventing sole Practitioners from growing is a constant downward pressure on fees. It can leave you feeling unappreciated and fearful of the future. Whilst some business owners always look for the cheapest possible option… read more →

Marketing for Accountants – Why Your Prospects Switch Off By Patrick McLoughlin If you have case studies and testimonials on your website you probably know how successful they are by their number of page views. If you are looking for something online, you might search for reviews yourself. They convince… read more →

Accountants Websites: Delete Your Homepage and Start Again By Patrick McLoughlin This week’s blog is about more than your website. It’s about how you communicate with your clients and prospects and the feelings you generate. Let’s start by taking a look at your website. How many of the top 10… read more →

  The Essentials: Social Media Marketing for Accountants By Patrick McLoughlin  Social media marketing for accountants has gone mainstream. Nowadays the majority of firms have some presence on Twitter, Linkedin or even Facebook. When done well, social media can deliver accountants and professional service firms substantial benefits. But setting up,… read more →

By Patrick McLoughlin  We all know how difficult it is, for accountants marketing their services, to stand out in a crowded marketplace.  But if you can’t find a way of differentiating your offer, your clients and potential clients will.  The difference will be cost every time: lowest fee will always… read more →

By Patrick McLoughlin If a business owner was looking for a new accountant 20 years ago their options were limited.  They could either ask around for a recommendation or reach for the Yellow Pages.  If you can remember that far back, there really wasn’t much else available to them. The… read more →

Accountants Websites: 15 Actionable Tips to Engage your Visitors By Patrick McLoughlin It’s estimated that 79% of your website visitors just scan-read your copy.  These tips will help you engage their attention.  1) Keep the main body of your copy in a single column.  More than one column of writing… read more →