Marketing for Accountants : Old World Vs New World By Patrick McLoughlin Accountants of all people, don’t need telling how the world of work is rapidly changing, especially if you’ve been in practice a decade or more.  The same goes for marketing for accountants.  In many cases what worked 20-years ago doesn’t… read more →

Accountants Marketing Part Two: Your About Us website page Last week, in the first part of this blog, I talked about how we relate, and are drawn to people that share our beliefs and values.  How our ideal clients are more than a set of statistics: industry sectors, turnover range,… read more →

Accountants Marketing Content: Distressed Vs Shiny By Patrick McLoughlin ‘I like imperfections. I like things that have a little crack in them…. I remember hearing an old demo Roy Orbison did years ago, a song called “Claudette.” He was just doing a demo at home and he got to a… read more →

Marketing for Accountants – Why Your Prospects Switch Off By Patrick McLoughlin If you have case studies and testimonials on your website you probably know how successful they are by their number of page views. If you are looking for something online, you might search for reviews yourself. They convince… read more →

By Helen Wilkie  Last week I wrote a guest post about the value of being an author — not of an ebook, not of a “special report” but of a real, honest-to-goodness printed book. If you didn’t read that post you might want to check it out.  Some readers, though,… read more →

By Patrick McLoughlin If a business owner was looking for a new accountant 20 years ago their options were limited.  They could either ask around for a recommendation or reach for the Yellow Pages.  If you can remember that far back, there really wasn’t much else available to them. The… read more →