7 Quick Tips to Create your Accountancy Firm’s LinkedIn Page
LinkedIn for Accountants – By Karen Bennett
Your company LinkedIn profile is where potential clients can gain an understanding of your service offering. It is a free platform for accountants to promote and market who they are, outlining their accounting experience and share valuable content that will appeal to new clients.
Your LinkedIn company page also offers an opportunity to connect and build stronger relationships with your existing client base. It is also a good idea to add a ‘Follow us on LinkedIn’ button on your website or email signature.
1. Company Overview
Here you can add your company summary and overview. Make it easy to understand, however do not forget to mention what accounting services you offer. This overview will showcase your expertise and highlight how you are different
2. Add Company Logo & Banner
It’s simple to add your firm’s logo and a banner image of your firm’s LinkedIn page. Try to add something that reflects and presents your firm’s service offering. If you use people in your images, make sure that are smiling.
If you don’t have an image for the banner, you can buy professional images online, one good place to look is Shutterstock.
3. Company Updates
You can share any company updates, blogs and related accounting articles on your company page. Try to create snappy and interesting headlines. If you are stuck for ideas have a look at what your competitors are doing.
Posting daily updates is a great way to start an online conversation with your prospects. Include a call to action and direct people back to your website with a link.
4. Engage your Employees
Most accounting professionals and employees will have their own LinkedIn profile. Employees are your best and biggest advocates. You can encourage your employees to add the company page to their profile. Employees will then automatically become followers of your LinkedIn company page.
5. Company Analytics
It will be important to remember to analyse how your company page is performing. Look at your audience and the time of day that drives most engagement. Your analytics can give you information about all your updates including the number of impressions, clicks, interactions, followers acquired and your engagement rates. It’s a fantastic tool to see what posts and content is the most popular.
6. Sponsored Content
It is possible to pay to sponsor your updates which allows you to reach Linked members other than your followers. You can use the specific targeting tool where you can reach a much wider audience. Be careful and monitor your bids and budgets daily though. The advertising cost can quickly escalate if you don’t keep an eye on it.
7. Add specialities & website Links
Add specialities to your page that will showcase what you offer at your accounting practice. It’s also easy to promote your company page by linking it to your website and / or other marketing channels such as Facebook, Twitter, Google Plus, etc. You need to make it as easy as possible for visitors to visit your other online channels.
Karen Bennett is the Marketing Manager at BrightPay Payroll and Auto Enrolment Software