Accountancy Marketing: Formula for Client Winning Testimonials By Patrick McLoughlin What’s the single most productive source of new clients for your accountancy practice?  If you are like the majority of firms it’s not the latest development in accountancy marketing: social media, apps or your website but good old fashioned referrals.… read more →

By Patrick McLoughlin Referrals are without doubt the most successful type of sales leads accountancy marketing can deliver.  Their conversion rate offers you a massive advantage over outbound marketing leads (outbound marketing involves you reaching out to potential clients). Referrals work because they transfer trust and credibility, from the referrer,… read more →