By Lee Frederiksen “Why isn’t our marketing working better?” “Where should we be spending our marketing dollars and time?” “How can we grow like some of our competitors?” If these are some of the questions that you have asked, I invite you to continue reading to get some answers. Hinge… read more →

How to differentiate your accountancy firm There’s so much written about how to differentiate accountancy firms.  But most of it is too shallow to help you stand apart from the crowd.  So here’s a deep dive into the problem, the cause and a clear plan to carve out your own… read more →

Accountants Marketing Part Two: Your About Us website page Last week, in the first part of this blog, I talked about how we relate, and are drawn to people that share our beliefs and values.  How our ideal clients are more than a set of statistics: industry sectors, turnover range,… read more →

Accountants Marketing Content: Distressed Vs Shiny By Patrick McLoughlin ‘I like imperfections. I like things that have a little crack in them…. I remember hearing an old demo Roy Orbison did years ago, a song called “Claudette.” He was just doing a demo at home and he got to a… read more →

Accountancy Marketing: Examples in Differentiation By Craig Baldwin Many of Patrick’s previous posts revolve around the idea of taking marketing, sales, and growth seriously in the professional service world. As someone who’s been the marketing director at a top US Xero partner firm in the States, I’m here to tell… read more →

By Patrick McLoughlin If a business owner was looking for a new accountant 20 years ago their options were limited.  They could either ask around for a recommendation or reach for the Yellow Pages.  If you can remember that far back, there really wasn’t much else available to them. The… read more →