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This article was published in the AAT’s magazine, Accounting Technician in December 2016.
To read more of Patrick’s articles in Accounting Technician just click on the links below:
The evolution of the bean counter
Vanilla’s a killer, Marmite Rules in perfect client attraction
Why accountants should stop selling advisory services By Patrick McLoughlin
By Lee Frederiksen “Why isn’t our marketing working better?” “Where
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Telemarketing can produce a fantastic ROI for accountants. Get in front of and convert your ideal clients.
If you are an accountant advising business clients interested in reducing their business risks (who isnt?) and building a better business, then take a look at the Better Business Program.
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