Why accountants should stop selling advisory services By Patrick McLoughlin I was on a webinar a few weeks back, focused on helping accountants to grow their ‘advisory’ services. The central message was:  ‘Advisory is an optional service, so you have to be good at sales and marketing.’  That’s very damaging… read more →

The Evolution of Bean Counter to Adviser Below is the unabridged version of the article that ran in the AAT’s magazine: Accounting Technician, in the 2nd quarter of 2018. By Patrick McLoughlin ‘We want an accountant who can help us create beans rather than simply count them: can you do… read more →