Telemarketing for Accountants

This is the transcription of the interview between Patrick McLoughlin, the founder of Accounting for Growth (A4G), and Nicholas Cliffe, the principal of Nicholas Cliffe & Co.

Nicholas started working with A4G in the summer of 2011.  The meeting took place in December 2011.  Nicholas Cliffe & Co. is a dynamic, one partner firm of chartered accountants, based in Cambridgeshire.

Nicholas Cliffe

“Most successful Campaign in 15 years”

Patrick: “Hello Nicholas we are coming to, it’s about the end of the fourth month of the campaign, we are just trying to get some feedback on how it has been working for you.  Have you been introducing you to the right type of organisations, the right type size, fees etc”
Nicholas: “I think so yes, there’s been quite I guess widespread but yes, I mean I think the fact that we’ve actually converted four or five out of twenty odd or so far have been fine. So yes is the answer.”
Patrick: “Excellent, ok, so the right type of business that they are interested in sitting down with you and see what you can do for them.”
Nicholas: Yes by and large, I mean…”

Patrick: “By and large.”
Nicholas: “I mean with any telemarketing you find one or two that are just interested in a cheap quote.”
Patrick: “Sure.”
Nicholas: “But that’s really, really been the exception.”
Patrick: “Sure, but in far as that in the conversion rate, pretty hopeful?”
Nicholas: “I think so yes, yes, yes, we still have probably half a dozen warm leads.  We would be hoping to convert in the next, you know, month or two, certainly and so yes, yes, it’s been fine.”
Patrick: “Oh excellent, ok and just finally, what would you say to Accountants that tell me telemarketing doesn’t work?”
Nicholas:  “Well (Laughs), I’ve been doing this since about 1994 in various stages and this is really the first time it’s worked to any great, great extent, I think previously it’s been very, very hit or miss.”
Patrick: “Sure.”
Nicholas: “This has certainly been more hit.”