How to Stop Having to Compete on Fees.....Forever
The single biggest problem facing accountants in 2017 is this:From your prospective clients' point of view, YOU ALL LOOK ALIKE. That's why you attract poor quality clients. That's why you are forced to compete on fees. These problems can be solved, but they will not solve themselves. Here's the truth: You can prosper to the extent you become the only logical choice for the clients you can help best. Unfortunately, most accountants will never figure out how to do this. Instead, they will continue fighting for scraps, competing on fees and working with poor quality clients. And they'll spend the day chasing after "more" of these clients. These clients drain your energy and leave you working harder for less. Even worse, your enthusiasm plummets and drudgery sets in.
You Can Transform These "Problems" Into Your Biggest OpportunityThe future you deserve isn't built on more clients, but better clients. What if you can stand above the crowd? Not to everybody, just in the eyes of your perfect clients. You become a beacon, shining brightly to those you can best serve. Those that truly value the outcomes you can help them achieve. Suddenly the competition melts away. No more beauty parades, no more competing on fees. That's precisely how the "Perfect Client" Attraction System, transforms your practice. The days of being lukewarm to many end, and you become the only choice to the select few.
The "Perfect Client" Attraction System
How the system works: The system connects you to your perfect clients in a way your competitors can’t:
STAGE 1: Identify “Your perfect Client DNA” We create a perfect client blueprint to load into the system.2000 years ago, Cicero said: "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." The journey to attracting your ideal client starts with understanding them. Allows you to: • Identify your perfect clients’ immediately. Understand their world and where to find them. • Screen out the bad fits and undeserving prospects to concentrate on your perfect clients. • Understand the issues and language you need to focus on, to laser in on your highest fee payers.
STAGE 2: Build Your Ideal Client Discovery System Captivate your ideal clients to take notice, step forward and get in touch.Identify your perfect clients immediately by proving you understand their top priorities, struggles and aspirations. Allows you to: • Take the first step in becoming their trusted adviser by demonstrating your ability to overcome their problems and help them fulfil their aspirations. • Earn their respect by connecting in the most powerful way possible: showing the difference you make. • Build trust and credibility by leveraging your expertise to stand above your competitors.
STAGE 3: Install the No-Selling Approach to Client Attraction The anti-sales approach to drawing your best prospects closer towards you.How the relationship starts with your perfect prospective clients, plays a significant role in its outcome. You win more new business when the prospect makes that crucial initial step of contacting you. Allows you to: • Stop chasing for business and generate more leads than ever before. • Start the client relationship in a position of strength by making your perfect clients reach out to you for help. • Make contacting you, the natural and obvious action for clients that get maximum benefit from working with you - Premium Fee Payers.
STAGE 4: Build the “World’s most interesting website” The system builds you the world’s most interesting website, exclusively to the business owners you want to work with.All your potential clients will check out your website. The quality of the clients you work with, is a direct reflection of the presence you project. You can’t be all things to all people, but the “World’s most interesting website make your appeal red hot to your perfect clients. Allows you to:
• Never again be seen as “just another accountant”. Repel cheap fee chasers and grab your perfect clients’ attention and interest. • Differentiate yourself by the criteria most important to your perfect clients. • Transform the quality of enquiries through elevating yourself and your practice.
STAGE 5: The Social Support System: How to use other people’s opinions to convince prospects to be your clients.Telling people how wonderful you are doesn’t convince anyone. But hearing the specific outcomes you made possible, from an independent source, well that hits home like a hammer. Allows you to: • Get more perfect new clients over the line by confronting their final reservations with proof that you can deliver. • Remain above the fray, by letting your allies prove your value. • Maximise your new client conversions with the work you're most proud of.
STAGE 6: Amplify the Attraction: How to show up as your ideal client’s, ideal adviser.Ever find out that a great prospect has engaged a competitor simply because you dropped off their radar? Stay ‘front of mind’ and develop your relationship through helping your perfect client. Allows you to: • Increase your exposure by showing up consistently on the key platforms your perfect clients spend time; earning you the position of their number 1 trusted authority for the major issues in their business. • Ramp up your attraction. Make sure your perfect clients find you, not your competitors, when they’re ready to act.
STAGE 7: The Prospect Enrolment System that never fails: Your Recipe for the perfect prospect meeting and follow-up system.
You don't control the future, but you can maximise your opportunities.This system takes you on the fastest possible journey to the truth: weeding out those that don’t deserve to work with you, whilst moving qualified prospects through as effectively as possible. Allows you to: • Maximise new business by following a proven process from preparing for the first meeting, to receiving instructions to act. • Banish anxiety, by never again “playing it by ear”. • Don’t let clients miss out on the help you can bring, by messing up the meeting, proposal and follow-up process.