It's not easy for accountancy firms to grow these days. Budgets can't stretch to some of the fees being charged by third party marketing organisations. And it's difficult to know where to find, never mind attract, the clients that value you and pay the fees you deserve.
The Business Development on a Budget Coaching Club helps ambitious accountants understand and implement the essential laws of winning new fees.
How does the Business Development on a Budget Coaching Club Work?
You will be in a group with no more than 6 other like minded supportive peers. You will meet online, once a month, for 90 minutes. The first 30 minutes is delivered by Martin Bissett presenting content to the group. Over the next 30 minutes the group learns from shared success and failure stories with the final 30 minutes dedicated to an open question and answer forum with both live and pre-submitted questions. A great chance to overcome challenges!
You will also be given every template and checklist you need from preparing your marketing strategy through to presenting strong proposal documents. This allows more than just 'the one who's good at it' in your firm to develop their capabilities to transform themselves into a profit centre for the practice.
Your Templates Include:
Preparation of your marketing strategy
Effective time management systems
Your individualised Prospect Pipeline
Preparation for the 1st meeting
Effective language to employ in meetings
What to do between initial and next meetings
How to prepare a strong proposal document
How to achieve powerful pricing
How to present a strong proposal document
How to understand and then resolve client concerns
How to win the work, get paid and avoid the client having second thoughts about moving to your firm
Martin and the group will support you through every stage of the process of winning quality new clients.
The program WILL NOT magic clients out of thin air for you.
The program WILL set you up to identify, approach, win and keep quality clients for years to come.
The purpose of this coaching club is to influence your actions in winning new work proactively.
If you do nothing with this content, nothing will happen except by chance. However, it is likely to require just one new fee to be won through the program for it to pay for itself in year one and what if we can win several together?
If you don't have a pipeline of prospects for your practice, this program will identify and create one for you.
If you have one already, you'll improve it with Martin's help. Simple as that.
Let's face it, there are bound to be areas that you'd like more insight on, support with or explanation of, than we'll cover in the program; so pick up the phone and Martin will support you in any way he can.
If he's not available he'll return your call within 24 hours.
Be sure of what you are getting into here. You won't be asked to spend big money on marketing for your firm.
You will be asked to spend non-interruptiple time on winning clients for your firm, because clients are won by building high quality relationships and that takes time.
A Word from Martin
"Though I try to ignore it, 18 years have now passed since I first sat with a Managing Partner of an accounting firm and discussed the challenges that they were trying to overcome in order to take control of their new business growth.
Over 1,200 partners and principals have had that conversation with me since and I've worked with a little over half that number to implement the answers. This has conservatively influenced the acquisition of circa £450m of gross recurring fees over the period.
I've recently been asked to set up a low cost online coaching club by firms who want to kick start their new business growth and release themselves from reliance on the ebb and flow (and also variable quality) of growth by referral work alone.
I was keen to ensure that this is NOT a pre-packed 'one size fits all' approach. I want to keep this program as personal as possible to all the participants.
YOUR PERSONAL GUARANTEE: If you're going to expose yourself and the firm to pro-actively winning new work, a healthy attitude towards risk is required. However, I'd like to remove as much risk as I can for you and so if after attending your first session you don't think the Coaching Club is for you, just email me within 48-hours and if I can't resolve your concern, I'll refund your investment immediately.
How Does It Work In Reality?
On Joining Us You'll Receive:
A Welcome pack
A 90-Minute Online Meeting Every Month For 6 Months
Checklists And Templates To Help You Implement All You Learn
A Video Companion For Every Session
The Chance To Learn From Non-Competitive But Similarly Placed Peer Level Professionals
24/7 On call Support From Me On Any New Business Issue
Only 2 places remain available. Don't miss out.
Scroll down and book your place now
You shouldn't expect to know how to identify and attract high value new clients. The process has to be learnt and practiced before you can deliver any substantial growth in fees.
Yet once you know how to build your new client pipeline and convert new business opportunities, the rewards will last you a lifetime. Learning with like minded - similarly sized peers, you will be taken through the steps by a world renown expert.
You will also be given every template and checklist you need to install a proven business development infrastructure, enabling you to attract new, higher fee paying clients in as short a time as possible.
We will proactively schedule both time and effort in taking that through to obtaining new, higher fee paying clients in as short a time as possible.
We will create and qualify your prospect base and organise your business development efforts so you will spend the least chargable time employed in winning these new fees.
You will work personally with someone who has spent most of his career at the coal face and group members on processes vital to growing your practice.
