Accountancy Marketing: Don’t Let Your Vanity Ruin Your Returns By Patrick McLoughlin – Accountancy Marketing blog If there is one essential, simple rule of building your client list it’s to always put yourself in your ideal client’s shoes. That means: Don’t talk or write about what you want to say, think about… read more →

By Martin Bissett – Accountancy Marketing blog The war on timesheet versus value pricing has been going on for a long time now without any sign of resolution in the near future. Pricing, again, is a huge topic and a science in itself, and so within the confines of this… read more →

Accountancy Marketing: Writing Effective Proposals By Martin Bissett – Accountancy Marketing blog Getting the proposal document right is a mini-science in itself and in a programme like the Business Development on a Budget Coaching Club we have the parameters to explore the full nuances of writing client winning proposals. Details of what is… read more →

By Martin Bissett In winning new work in the accounting profession, a lot of efforts fall down in the crucial period between first and second meetings with a potential client. If an initial meeting has resulted in a second meeting, we have every right to feel very pleased with ourselves. … read more →

By Martin Bissett Hopefully, when you have initial meetings with prospective clients, you find the conversation flows, questions become evident as points are made by the business owners and we gain an understanding of where the business has come from and where it’s looking to go. Once we’ve done that,… read more →

By Martin Bissett I think most of us have been in that position where we get excited to have a new opportunity to go and see but then once we get to their offices, we start to wonder about what reception we’re going to get, how will the conversation flow, what… read more →

Every now and again you come across someone who’s simply streets ahead of the field. That’s why I am so pleased to introduce you to Martin Bissett.  Although Martin is best known as a speaker and author, his core work is helping Accountancy firms, throughout Europe and the US, attract quality new… read more →

Workplace Pensions reform has led to dramatic changes for accountants, bookkeepers and payroll bureaus across the UK.  Auto Enrolment means that all employers across the UK must enrol eligible jobholders into a workplace pension scheme and make employer contributions to that scheme. With many medium and small employers reaching their… read more →

Finding the UK’s Most Inspiring Accountant  By Patrick McLoughlin There’s a great line in Paul Dunn and Ron Baker’s ground breaking book, The Firm of the Future: ‘We want an accountant who can help us create beans rather than simply count them.  Can you do that?’ The answer to this question… read more →

Video Marketing for Accountants It’s a pleasure to introduce you to our guest blog writer and old friend Freddie Rostand. Freddie and I worked together over 20 years ago at the publishing group EMAP.  After losing touch and moving to the south coast we met up again.  Well I could… read more →