3 Practical Reasons Accountants Must Write Well By Helen Wilkie – Marketing for Accountants Quick Intro: It’s my pleasure to welcome back one of our favourite guest writers, Helen Wilkie, author of: ‘Make Your Words Count: a short painless guide to business writing for accountants.’   Before Helen explains how important good writing… read more →

Accountancy Marketing: The Advisers Guide – What to say in Prospect Meetings By Patrick McLoughlin There’s is a weight of research out there proving that business owners want more help with growth and profit improvement.  Yet it’s support they don’t associate with an accountant! If you help your clients make more… read more →

7 Quick Tips to Create your Accountancy Firm’s LinkedIn Page LinkedIn for Accountants – By Karen Bennett Your company LinkedIn profile is where potential clients can gain an understanding of your service offering.  It is a free platform for accountants to promote and market who they are, outlining their accounting experience and… read more →

Accountancy Marketing: Stop Being So Professional By Patrick McLoughlin – Accountancy Marketing Usually I love long train train journeys, especially after a day of meetings.  They give me an opportunity to scribble up the notes before I forget the details.  Once that’s done, I can lean back and watch the countryside glide… read more →

By Karen Bennett – LinkedIn for Accountants  As an accountant it’s important to present yourself in a positive and professional light on professional social media channels, especially LinkedIn. Many accounting firms rely largely on word of mouth from their existing client base for new business.  One of the first things potential… read more →

By Patrick McLoughlin – Accountancy Marketing If you’ve read a few past blogs you know how often we focus on identifying and understanding your ideal client. It works the same way for your clients. They may not physically list the qualities and experience they’re looking for but they know what feels… read more →

The Secret to Accountancy Marketing: Turn More Clients Away By Patrick McLoughlin – Accountancy Marketing If you are struggling to build your practice the last thought in your mind will be turning potential clients away.  One client’s money is as good as another’s right? Unfortunately all clients are not equal.  When you… read more →

Accountants Marketing: Free and Low cost Client Winning Resources for Accountants By Patrick McLoughlin – Accountants Marketing It’s so easy for accountants to spend money on marketing.  Yet even that’s no guarantee they’ll actually win any new business.  As a sole practitioner said to me recently: “every time I spend money on marketing,… read more →

Accountants Websites: 6 Deadly Mistakes that Kill Growth By Patrick McLoughlin One of the major factors preventing sole Practitioners from growing is a constant downward pressure on fees. It can leave you feeling unappreciated and fearful of the future. Whilst some business owners always look for the cheapest possible option… read more →

Accountancy Marketing: Recruiting Marketing People By Patrick McLoughlin Recruiting your first marketing team member is a proud moment for most partners.  It’s an achievement and a statement of intent that you’re taking your growth seriously.  Yet for many firms it leads to disappointment as despite all the hard work, there’s no visible… read more →